Writing Web Content: Choosing a Title

Writing for the web can be a bit different than the writing your are used to. When people search the web there is a plethora of information to sort through. Articles on the web are usually scanned by readers for information they feel is interesting or useful. If they do not find anything they want to read quickly, they will simply move onto the next article.

Think about the last time you did a Google search. Did you start from the top and click on each link? Did you read each and every page and article from the pages that you did click on? Likely, you scanned through the titles and descriptions looking for the ones that you felt matched what you were looking for. If the title didn't grab your attention it didn't get a second glance.

Without even thinking about it, you were able to quickly eliminate several of the pages that came up, solely based on the title. The title tells us everything. Amazingly, even though we quickly sort through the results of our queries based on the title, we often don't realize how important it is that the title is straight-forward and describes the information in our content.

Everything is in the title. When deciding on the title for your articles, pick a title that clearly states what your article is about. When you are choosing a title for your articles, ask yourself if you would click on that title if it came up in a search query or would you skip over it?